Cheng Beauty UAE (“we,” “us,” “our,” “Cheng Beauty UAE,” operating chengbeautyuae.com) respects your privacy and is committed to protecting your personal data in accordance with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and applicable UAE consumer protection regulations.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and the rights you hold over it.

Information We Collect

When you browse our site, create an account, or place an order, we may collect:

  • Identity & contact data: full name, phone number, email address, delivery address, Emirate/city
  • Order data: items purchased, order value, payment method (e.g., card or Cash on Delivery)
  • Payment data: processed securely through our third-party payment gateway; we do not store full card numbers on our servers
  • Technical data: IP address, browser type, device information, and cookies used to operate and improve the site
  • Communications: messages you send us via WhatsApp, email, or our contact form

How We Use Your Information

We process your personal data to:

  • Process, fulfil, and deliver your orders
  • Communicate with you about your order status, shipping, and customer service
  • Send you marketing or promotional messages — only with your consent, and you may opt out at any time
  • Improve our website, product range, and customer experience
  • Detect and prevent fraud, abuse, or unauthorised transactions
  • Comply with our legal obligations under UAE law

We do not sell your personal data to third parties.

Legal Basis for Processing

We process your personal data based on: your explicit consent (e.g., for marketing), the necessity to perform our contract with you (e.g., fulfilling an order), and our legitimate business interests, in each case consistent with the principles set out in the PDPL.

Sharing Your Information

We share personal data only with trusted third parties necessary to operate our business, including:

  • Courier and logistics partners, to deliver your order
  • Payment processors, to complete secure transactions
  • IT and hosting providers, to operate this website

These partners are required to handle your data securely and only for the purpose for which it was shared.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by UAE law (e.g., financial and tax record-keeping obligations).

Your Rights

Under the PDPL, you have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your data, subject to legal retention requirements
  • Withdraw consent to marketing communications at any time
  • Object to certain types of processing

To exercise any of these rights, contact us at Support@chengbeautyuae.com.

Data Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no online platform can guarantee absolute security, and you share information with us at your own risk.

Cookies

Our website uses cookies to maintain your shopping cart, remember your preferences, and analyse site traffic. You can control cookies through your browser settings.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated “Last updated” date on this page.

Contact

Questions about this Privacy Policy or your personal data: Support@chengbeautyuae.com | +971 50 728 2894